Margaret River, located in the South West region of Western Australia, is renowned for its stunning natural beauty and rich cultural heritage. Geographically, it is nestled between the Indian Ocean to the west and the scenic Leeuwin-Naturaliste National Park to the east, providing residents and visitors alike with breathtaking coastal views and lush forested landscapes. The region is characterized by its unique limestone caves, rolling vineyards, and pristine beaches, making it a popular destination for nature lovers and outdoor enthusiasts. The Margaret River River, which flows through the town, adds to the picturesque scenery and is a key feature of the area.

As of the latest data in 2023, the population of Margaret River is around 7,000 people. This small yet vibrant community is a mix of locals and seasonal tourists drawn to the area for its exceptional food and wine offerings. The town has developed a laid-back atmosphere, fostering a strong sense of community among residents. The demographic profile includes families, retirees, and young professionals, all attracted by the lifestyle and opportunities available in this beautiful part of Western Australia. The population swells considerably during peak tourist seasons, showcasing the town's importance as a regional hub for visitors exploring the South West.

The climatic conditions in Margaret River are classified as Mediterranean, characterized by warm, dry summers and mild, wet winters. The average summer temperatures range from 25°C to 30°C (77°F to 86°F), while winter temperatures typically hover between 8°C and 15°C (46°F to 59°F). This favorable climate is ideal for viticulture, which has propelled the region to become one of Australia's premier wine-producing areas. The temperate weather also supports a range of outdoor activities, including surfing, hiking, and cycling, attracting nature enthusiasts year-round.

Margaret River is also home to several major attractions and institutions that contribute to its charm and appeal. The region boasts over 200 vineyards and wineries, making it a prime destination for wine lovers. In addition, attractions such as the famous Margaret River surf breaks, the ancient Jewel Cave, and the stunning coastline of Prevelly Beach offer visitors a wealth of experiences. Educational institutions, including Margaret River Senior High School and several primary schools, serve the local population, emphasizing a commitment to education within the community. The town's vibrant arts scene, along with festivals such as the Margaret River Gourmet Escape, further enhances its cultural landscape, making it a well-rounded destination for both residents and tourists.